BOOMj Inc.Announces Strategic Relationship with National Exercise and Sports TrainersAssociation (NESTA)

 

LAS VEGAS, 2008(BUSINESS WIRE) -- BOOMj Inc. , a leading Web-based niche social network ande-commerce site serving more than 78 million Baby Boomers and GenerationJonesers, has partnered with the National Exercise and Sports TrainerAssociation (NESTA, www.nestapft.com), tooffer additional targeted fitness, health and lifestyle tips and tactics to BOOMj.com members. In addition, BOOMj.com's social network will feature NESTAprofile along and more than 40,000 trainer members as part of the MY BOOMjpages.

 

"Fitnessincluding exercise, diet and stress management is the key to wellness,"said John Spencer Ellis, founder and CEO of NESTA. "For BOOMj'sdemographic of Baby Boomers and adults over the age of 35 it is undisputed thatexercise is essential to both physical and mental well being."

 

"HighlightingNESTA and creating its profile as part of BOOMj.comwill offer members easy access to personalized fitness and life coachingchoices," said Wendy Borow-Johnson, president of BOOMj, Inc. "NESTA'scredentialing program for trainers is unparalleled and allows our members toget targeted information whether they are looking for sports, exercise or lifecoaches."

 

Beginningtoday, NESTA will reach out to its member base of more than 40,000 trainers tosign up on BOOMj as friends of NESTA and build personal profiles highlightingtheir individual areas of expertise and knowledge. BOOMj members will be ableto search by type of trainer and by location to find personal exercise andsports trainers that meet their needs.

 

"BOOMj.com is a tremendous marketing toolallowing individual trainers to find new clients, sell specific fitness andnutrition products and services, and will also enable us to offer our uniquecredentialing program to BOOMj members who may be starting or expanding acareer as a fitness trainer or wellness coach," continued Ellis.

In addition,NESTA will provide regular fitness tips and news on the BOOMj health andlifestyle pages. NESTA individual members will have BOOMj member benefits andreward points as well as bonus rewards because of their NESTA affiliation.

BOOMj offersInternet users over the age of 35 focused content and breaking news in health,finance, politics, technology, entertainment and lifestyle integrated withsocial networking tools and e-commerce shopping. BOOMj membership is free andactive members are provided with reward points redeemable as cash in the www.Boomj.com store. BOOMj's leadership teamhas experience in media, retailing and e-commerce and is at the forefront ofestablishing the premier destination for Baby Boomers and Generation Jones. 

Tags: Social Networking NESTA Business Health Fitness Wellness

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